Articles and documents on verification.
We share our approach to product authentication, traceability and brand protection.
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Latest articles.
Seeing Grey Market and Channel Diversion in Your Own Data
How the grey market and channel diversion arise, why they harm brands, and how traceability data makes those movements visible.
8 min read
Tackling Counterfeit Listings on Marketplaces and Social Media
Collecting evidence, filing notices and following removals against counterfeit listings on marketplaces and social media, and dealing with repeat sellers.
7 min read
Batch Number or Serial Number? Choosing with GS1 Codes
What batch numbers, unique serial numbers, GTIN, SSCC, GS1 DataMatrix and GS1 Digital Link each cover, and when each one is enough.
8 min read
Serialisation Lessons from Türkiye's İTS and the EU FMD
How Türkiye's İTS and the EU Falsified Medicines Directive run serialisation, and what supplement and cosmetics brands can learn.
8 min read
The EU Digital Product Passport: Timeline and Exporter Guide
What the EU Digital Product Passport is, which sectors come first, and what Turkish manufacturers exporting to the EU should prepare for today.
8 min read
Tracking is not enough: why verification is a separate layer
Traceability records the path a product took; only a separate verification layer tells you that the product in your hand really is that product.
2 min readRequest a meeting
The right solution for your product follows from a needs analysis.
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