On tracking, monitoring and product verification
The problems sectors face, the differences between methods, and the approaches that work in practice.
Tracking is not enough: why is verification a separate layer?
Even when every step of the chain is written down correctly, if nothing shows that what you hold is the product in the record, the system will call a fake genuine.
Read the postThe calendar ahead of manufacturers: where does preparation start?
When obligations are announced, the preparation window is short. An organisation that starts early faces a format conversion, not a software project.
Read the postFour methods: which one fits your brand?
Verification is not a single technology. There are four routes, and the right one depends on where the problem starts.
Read the postA brand is protected on two fronts
The product gets copied while the name gets used online. The two fronts call for different methods but a single view.
Read the postWhat does an invisible signature add to a product?
Marking gives a product an identity without changing how the packaging looks. Where does that identity earn its place in daily work?
Read the postWhere does brand protection begin?
Most brands begin protecting once something has gone wrong. The first step is really becoming able to see where it could go wrong.
Read the post
An assessment specific to your organisation
Once your product group is provided, the appropriate approach is presented.