Brands facing counterfeits
Manufacturers whose packaging or labels are copied and who struggle to tell a fake apart in the field.
A verification system built around your product.
We determine the method from the structure of your product and the risk you face. We adapt Grafex, Tagvex and Authex to your needs, or develop a verification solution specific to your product, and set the system up.
Traceability and verification systems
Every product carries a different risk. The right method follows from the product and its sales channels.
For a cosmetics brand, packaging imitation may be the priority; for a food producer, the scope of a recall may matter more. Every project therefore starts by examining the product and its sales channels.
Based on that analysis, Grafex, Tagvex or Authex is adapted to the product; where these do not meet the need, a solution specific to the product, the packaging or the sales channel is developed. The system is set up without stopping the existing production process.
Request a meeting
Outcomes
What the service contributes to your organisation.
Telling counterfeits apart in the field
Company teams, dealers and end users can tell a genuine product from a copy with a smartphone.
Narrower recalls
Batch and unit records keep a recall limited to the affected products only.
Visible channel diversion
Products that leave their intended region are detected in the distribution records.
Design and line preserved
Protection goes live without changing the packaging design, label layout or production line.
Who it is for
The organisations that benefit most.
Manufacturers with wide distribution
Companies that want to see where a product is across dealer, distributor and export channels.
Teams managing recall risk
Manufacturers who want to identify the affected batch quickly and narrowly when a problem arises.
Scope
What the service covers.
Needs analysis
The product, packaging structure, production line, distribution chain and sales channels are reviewed together, and it is established where the risk arises.
Choosing the method
It becomes clear whether a ready solution should be adapted or a custom one developed, and whether to work at batch or unit level.
Solution development
Grafex, Tagvex or Authex is adapted to the product; where needed, a verification solution specific to the product and process is developed.
Setup
The solution is placed into the existing print, label and distribution process; verification guides are prepared for field teams and dealers.
What we deliver
The outputs handed over at the end of the project.
Scope is settled in the needs analysis; the items below are this service’s standard outputs.
- Risk and channel analysis
- A proposal to adapt a ready solution or build a custom one
- Where needed, a verification solution developed for your product
- Print-ready design files and a label layout plan
- Pilot application and assessment of the results
- A verification guide for field teams and dealers
Process
From setup to field operation.
- 01
Needs analysis
The product, production line, distribution chain and sales channels are reviewed as a whole.
- 02
Choosing the method
Grafex, Tagvex or Authex is adapted to the risk and budget; where these do not meet the need, a product-specific solution is designed.
- 03
Setup
The signature, label and monitoring infrastructure go live without stopping the existing production process.
- 04
Field operation
Verification, record keeping and reporting processes begin. On request, day-to-day operation is run by Spectrace.
Solutions
Ready solutions and custom development.
Grafex, Tagvex and Authex are adapted to your needs; where they do not cover a requirement, a product-specific solution is developed.
Smart packaging
An invisible signature is worked into the packaging; a copy cannot pass verification.
Grafex sitesi
An invisible signature is worked into the packaging; the product is verified with the mobile app.
Secure labels
A unique number for every product; every step from production to customer is recorded.
Tagvex sitesi
End-to-end records through numbering at batch or unit level.
Digital monitoring
Brand risks in digital channels are detected, prioritised and turned into action with evidence.
Authex sitesi
Detection and prioritisation of brand risks across digital channels.
FAQ
Frequently asked questions
How is the starting solution chosen?
The needs analysis assesses the product and the risk you face; depending on priority, one or more ready solutions are adapted or a custom solution is proposed.
What if ready solutions do not meet our need?
A verification solution is developed for the structure of the product, its packaging or its sales channel. It is first tried in the field as a pilot, then rolled out.
How long does setup take?
It depends on the structure of the product and the chosen solution; after the needs analysis we share a plan with the stages and dates.
What can be done for existing stock?
Grafex applies from new production onward. For existing stock you can start with Tagvex labels.
Do we need to change our production line?
No. The signature is placed into the existing print process and the number into the existing label layout; the line and its speed stay the same.
Can we run a pilot?
Yes. Projects usually start with a single product or batch; the scope is widened once the results are reviewed.
Request a meeting
The right solution for your product follows from a needs analysis.
In the first meeting we review your product, sales channels and the risks you face, then recommend a verification method that fits.
Request a meeting