Spectrace
Our technologies

AI-Based Digital Monitoring

This technology does not touch the product. It continuously scans how the brand appears on marketplaces, e-commerce sites, social media, advertising, domain names and app stores, detecting and documenting unauthorised use.

What it solves

Every physical layer is bound to the product itself. A brand name, however, can be used with no product involved at all: a counterfeit listing, an account carrying the brand name, a lookalike domain. In those cases what needs protecting is the name, not the item.

The digital monitoring layer scans these surfaces continuously and collects findings in one record. Each detected use is stored with its date and content, and the outcome of every takedown request is followed. The process closes with a recorded result rather than with a request sent.

What it provides

Once findings scattered across channels sit in one view, priority can be established.

Continuous scanning

Monitoring is not a one-off exercise; channels are rescanned at regular intervals and new findings are added to the record.

A documented record

Every finding is stored with its date and content, producing a file usable in legal proceedings.

Outcomes followed

The status of takedown requests is tracked, showing which findings are closed and which remain open.

Areas of application

On every digital surface where the brand can appear without your knowledge.

Marketplaces and e-commerce

Unauthorised sellers and counterfeit listings are detected.

Social media and advertising

Accounts and advertisements using the brand name are scanned.

Domains and app stores

Addresses and applications that echo the brand are recorded.

Frequently asked

Which channels are covered?

Marketplaces, e-commerce sites, social media, digital advertising, domain names and app stores. Priority is set according to the brand’s sales structure.

How often are findings updated?

Scanning is repeated at regular intervals. Frequency is adjusted to the channel and to the level of exposure the brand faces.

Do you handle the takedown process?

Findings are documented and takedown requests are tracked through the system. Which legal steps are handled where is clarified during rollout.

Assessment of your brand’s digital exposure

Once your brand name and priority channels are provided, the scope of monitoring is mapped on our side.

We use cookies to improve your browsing experience and to analyse our traffic. You can state your preference below. Privacy Policy · Cookie Policy