https://spectracerd.com/en/blog Articles on product authentication, brand protection, traceability and regulation. en-US https://spectracerd.com/en/blog/grey-market-and-channel-diversionhttps://spectracerd.com/en/blog/grey-market-and-channel-diversionTue, 15 Sep 2026 09:00:00 +0000IndustriesHow the grey market and channel diversion arise, why they harm brands, and how traceability data makes those movements visible. https://spectracerd.com/en/blog/counterfeit-listings-on-marketplaces-and-social-mediahttps://spectracerd.com/en/blog/counterfeit-listings-on-marketplaces-and-social-mediaFri, 11 Sep 2026 09:00:00 +0000Brand protectionCollecting evidence, filing notices and following removals against counterfeit listings on marketplaces and social media, and dealing with repeat sellers. https://spectracerd.com/en/blog/batch-and-serial-numbers-gs1https://spectracerd.com/en/blog/batch-and-serial-numbers-gs1Wed, 02 Sep 2026 09:00:00 +0000TechnologyWhat batch numbers, unique serial numbers, GTIN, SSCC, GS1 DataMatrix and GS1 Digital Link each cover, and when each one is enough. https://spectracerd.com/en/blog/pharmaceutical-track-and-trace-eu-fmdhttps://spectracerd.com/en/blog/pharmaceutical-track-and-trace-eu-fmdThu, 27 Aug 2026 09:00:00 +0000RegulationHow Türkiye's İTS and the EU Falsified Medicines Directive run serialisation, and what supplement and cosmetics brands can learn. https://spectracerd.com/en/blog/eu-digital-product-passport-esprhttps://spectracerd.com/en/blog/eu-digital-product-passport-esprWed, 19 Aug 2026 09:00:00 +0000RegulationWhat the EU Digital Product Passport is, which sectors come first, and what Turkish manufacturers exporting to the EU should prepare for today. https://spectracerd.com/en/blog/why-tracking-needs-verificationhttps://spectracerd.com/en/blog/why-tracking-needs-verificationWed, 12 Aug 2026 09:00:00 +0000ApproachTraceability records the path a product took; only a separate verification layer tells you that the product in your hand really is that product. https://spectracerd.com/en/blog/regulatory-timeline-for-manufacturershttps://spectracerd.com/en/blog/regulatory-timeline-for-manufacturersSat, 08 Aug 2026 09:00:00 +0000RegulationPreparing for traceability obligations starts with data rather than announcements; information that is not recorded today cannot be produced later. https://spectracerd.com/en/blog/scale-of-counterfeit-tradehttps://spectracerd.com/en/blog/scale-of-counterfeit-tradeFri, 31 Jul 2026 09:00:00 +0000Brand protectionGlobal trade in counterfeit goods reached USD 467 billion in the 2025 OECD and EUIPO report. The figures and what they mean. https://spectracerd.com/en/blog/choosing-a-verification-methodhttps://spectracerd.com/en/blog/choosing-a-verification-methodWed, 22 Jul 2026 09:00:00 +0000ApproachSmart packaging, secure labels and digital monitoring: how to choose the right method, or the right combination, by looking at where your product struggles. https://spectracerd.com/en/blog/brand-protection-on-two-frontshttps://spectracerd.com/en/blog/brand-protection-on-two-frontsWed, 10 Jun 2026 09:00:00 +0000Brand protectionCounterfeits on the shelf, unauthorised listings online: two fronts that work differently but ask the same question. https://spectracerd.com/en/blog/what-an-invisible-signature-addshttps://spectracerd.com/en/blog/what-an-invisible-signature-addsThu, 28 May 2026 09:00:00 +0000TechnologyAn invisible signature leaves the packaging design untouched; when doubt arises, it makes authenticity measurable with a phone. https://spectracerd.com/en/blog/where-brand-protection-startshttps://spectracerd.com/en/blog/where-brand-protection-startsThu, 14 May 2026 09:00:00 +0000ApproachBrand protection starts with visibility rather than an incident: first seeing, then telling apart, and only then acting on a documented record.